Who We Are

South Beach Style founder and CEO Doug Logue has been in the hair care industry for over 50 years, serving the role of stylist, salon owner, hair care product distributor, master hair educator, and product development executive. Owner of three popular salons in the Baltimore area, Doug created edgy, fashion-forward styles for local personalities, entertainers, and musicians.

As a distributor, educator, and development executive, Doug worked to establish major brands, including Paul Mitchell, Redken, Pureology, Matrix, and It’s A 10—a true “who’s who” in the hair care industry. He’s studied cutting techniques with the world-renowned Masaki Inoue of Beverly Hills. Through it all, he’s remained true to his first love: making people feel good about themselves.

South Beach Style is a hair-dresser-driven and non-corporate-owned company that combines the best of the earth and sea to offer the best hair care solutions. Since 2017, we have been providing a wide range of products made with natural ingredients.

At South Beach Style, we understand that every hair type is unique, which is why we offer an extensive line of 14 products designed to cater to all types of hair. Whether your hair is fine, weak, thinning, color-treated, heat-damaged, curly, or wavy, we have the perfect solution for you. And don’t worry, gentlemen, we haven’t forgotten about you! Our dedicated Mens’ Maintenance line ensures that men can achieve their desired hair care results, too.

Inspired by the golden era of hair styling, where innovative stylists and independent salons dominated the industry, South Beach Style brings you more than just products. We embody a philosophy, lifestyle, and movement for those who want to look and feel their best, whether they get hair treatments at home or in a salon.