About Us

South Beach Style Haircare is a philosophy, a lifestyle and a movement.

Meet Doug

South Beach Style Haircare founder and CEO Doug Logue

South Beach Style Haircare founder and CEO Doug Logue has been in the haircare industry for four decades, playing the role of stylist, salon owner, haircare product distributor, master hair educator and product development executive. Owner of three popular salons in the Baltimore area, Doug’s work involved creating edgy, fashion-forward styles for local personalities, entertainers and musicians.

As a distributor, educator and development executive, Doug worked to establish major brands, including Paul Mitchell, Redken, PureOlogy, Matrix and It’s A 10 – a true “who’s who” in the haircare industry. He’s studied cutting techniques with the world renowned Masaki Inoue of Beverly Hills. Through it all, he’s remained true to his first love: making people feel good about themselves.

“I love that my job gives me the ability to transform someone’s emotions and feelings. In one visit, my technical skills and my creativity come together to provide instant gratification for me and the person in the chair.”

" I used the Sea Strength Shampoo and Conditioner...I have NEVER had this much volume AND body after Just ONE use. Amazing. Great job, Doug."

Carol Dunham Province—Owner of Hair Network

"I used The Sea Strength Shampoo and Conditioner...I LOVE IT...My hair feels AMAZING...Thanks Doug!"

Misty Williams—Salon Manager

" I used the All 4 1 in the Men's Collection and it left my face super soft and clean. Also used it as a shampoo/conditioner. Hair never felt better. You have a winner."

John Thomas, Owner—Mane Connection

"Used the Sea Spa Shampoo and Conditioner and cannot believe the difference in my hair after just ONE time...I'm hooked."

Manon MacKnew, Owner—Cutting Edge Salon

Meet South Beach Style Haircare

South Beach Style Haircare combines the best of the earth and sea for the best in haircare.

For All Hair Types

South Beach Style Haircare’s core line of 12 products provide optimal cleansing, conditioning and styling for all kinds of hair: fine, weak, thinning, color-treated, heat-damaged, curly, wavy. And we don't forget the guys—check out our Mens' Maintenance Line.
Our Products


South Beach Style Haircare harkens back to the glory days of hair styling, when product lines were owned by cutting-edge, forward-thinking stylists and independent salons dominated the scene.
Our Products

Independent Philosophy

We're more than products. South Beach Style Haircare is a philosophy, a lifestyle and a movement...In your home, or in a salon, you deserve to look and feel your best.
Our Products